{"id":3765,"date":"2024-11-14T03:21:07","date_gmt":"2024-11-14T03:21:07","guid":{"rendered":"https:\/\/lucky-nomads.com\/?p=3765"},"modified":"2025-12-23T21:33:21","modified_gmt":"2025-12-23T13:33:21","slug":"journal-udemy-ga4-certification-lucky-nomads","status":"publish","type":"post","link":"https:\/\/lucky-nomads.com\/en\/journal-udemy-ga4-certification-lucky-nomads\/","title":{"rendered":"\u3010\u7db2\u7ad9\u6578\u64da\u57fa\u790e\u3011GA4 \u61c9\u7528\u653b\u7565\uff1a\u5c0f\u5e97\u5bb6\u8207\u54c1\u724c\u5fc5\u5099\u7684\u7db2\u7ad9\u6210\u9577\u5de5\u5177"},"content":{"rendered":"\n<p class=\"\">Hi\uff01\u6211\u662f\u5409\u8389\u3002<\/p>\n\n\n\n<p class=\"\">\u4f60\u6700\u8fd1\u662f\u4e0d\u662f\u4e5f\u6b63\u5728\u505a\u9019\u4e9b\u4e8b\uff1a\u91cd\u65b0\u6539\u7248\u7db2\u7ad9\u3001\u8abf\u6574\u884c\u92b7\u9810\u7b97\u3001\u5617\u8a66\u5c0e\u6d41\u3001\u5b89\u88dd 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href=\"https:\/\/lucky-nomads.com\/en\/journal-udemy-ga4-certification-lucky-nomads\/#%E2%91%A1_%E5%BB%BA%E7%AB%8B%E8%87%B3%E5%B0%91_3_%E5%80%8B%E4%BA%8B%E4%BB%B6%EF%BC%88Events%EF%BC%89\" >\u2461 \u5efa\u7acb\u81f3\u5c11 3 \u500b\u4e8b\u4ef6\uff08Events\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lucky-nomads.com\/en\/journal-udemy-ga4-certification-lucky-nomads\/#%E2%91%A2_%E8%A8%AD%E5%AE%9A%E8%87%B3%E5%B0%91_1_%E5%80%8B%E8%BD%89%E6%8F%9B%EF%BC%88Conversion%EF%BC%89\" >\u2462 \u8a2d\u5b9a\u81f3\u5c11 1 \u500b\u8f49\u63db\uff08Conversion\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lucky-nomads.com\/en\/journal-udemy-ga4-certification-lucky-nomads\/#%E2%91%A3_%E5%BB%BA%E7%AB%8B%E7%B0%A1%E6%98%93_Looker_Studio_%E5%A0%B1%E8%A1%A8\" >\u2463 \u5efa\u7acb\u7c21\u6613 Looker Studio \u5831\u8868<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lucky-nomads.com\/en\/journal-udemy-ga4-certification-lucky-nomads\/#%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8CFAQ%EF%BD%9CGA4\" >\u5e38\u898b\u554f\u984cFAQ\uff5cGA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lucky-nomads.com\/en\/journal-udemy-ga4-certification-lucky-nomads\/#%E5%90%89%E8%8E%89%E7%B5%90%E8%AA%9E%EF%BD%9C%E6%95%B8%E6%93%9A%EF%BC%8C%E6%98%AF%E7%B6%B2%E7%AB%99%E6%88%90%E9%95%B7%E6%9C%80%E8%AA%A0%E5%AF%A6%E7%9A%84%E8%AA%9E%E8%A8%80\" >\u5409\u8389\u7d50\u8a9e\uff5c\u6578\u64da\uff0c\u662f\u7db2\u7ad9\u6210\u9577\u6700\u8aa0\u5be6\u7684\u8a9e\u8a00<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8C_%E6%9C%AC%E6%96%87%E6%9C%83%E5%B9%AB%E4%BD%A0%E6%8B%86%E8%A7%A3%E5%9B%9B%E4%BB%B6%E4%BA%8B\"><\/span>\ud83d\udccc \u672c\u6587\u6703\u5e6b\u4f60\u62c6\u89e3\u56db\u4ef6\u4e8b<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\">\u4f60\u53ef\u4ee5\u7acb\u5373\u4e0a\u624b\u7684 GA4 \u6838\u5fc3\u8a2d\u5b9a\uff080\uff5e1 \u6700\u4f4e\u9580\u6abb\uff09<\/li>\n\n\n\n<li class=\"\">\u70ba\u4ec0\u9ebc GA4 \u662f\u7db2\u7ad9\u6210\u9577\u5fc5\u5099\u5de5\u5177<\/li>\n\n\n\n<li class=\"\">\u696d\u4e3b\u6700\u5e38\u6389\u5165\u7684 GA4 \u76f2\u9ede\u8207\u8aa4\u89e3<\/li>\n\n\n\n<li class=\"\">\u6211\u5982\u4f55\u7528 GA4 \u5354\u52a9\u5ba2\u6236\u505a\u7db2\u7ad9\u6574\u5408\u8207\u6210\u6548\u63d0\u5347<\/li>\n<\/ol>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GA4_%E6%98%AF%E7%B6%B2%E7%AB%99%E6%88%90%E9%95%B7%E7%9A%84%E5%BA%95%E5%B1%A4%E8%AA%9E%E8%A8%80\"><\/span>GA4 \u662f\u7db2\u7ad9\u6210\u9577\u7684\u5e95\u5c64\u8a9e\u8a00<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"\">\u8a31\u591a\u54c1\u724c\u4e3b\u4ee5\u70ba\u300c\u6709\u7db2\u7ad9\u5c31\u597d\u300d\uff0c\u4f46\u7db2\u7ad9\u4e0d\u662f\u7dda\u4e0a\u540d\u7247\uff0c\u800c\u662f\u4e00\u500b <strong>\u6301\u7e8c\u6536\u96c6\u9867\u5ba2\u884c\u70ba\u7684\u88dd\u7f6e<\/strong>\u3002<\/p>\n\n\n\n<p class=\"\">\u6c92\u6709 GA4\uff0c\u4f60\u6703\u770b\u4e0d\u5230\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u8ab0\u4f86\u904e\uff1f<\/li>\n\n\n\n<li class=\"\">\u770b\u4e86\u4ec0\u9ebc\uff1f<\/li>\n\n\n\n<li class=\"\">\u5728\u54ea\u88e1\u96e2\u958b\uff1f<\/li>\n\n\n\n<li class=\"\">CTA \u6709\u6c92\u6709\u88ab\u9ede\u64ca\uff1f<\/li>\n\n\n\n<li class=\"\">\u5ee3\u544a\u5e36\u4f86\u7684\u6d41\u91cf\u662f\u5426\u6709\u6548\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"\">GA4 \u80fd\u8b93\u4f60\u7528\u300c\u4e8b\u5be6\u300d\u800c\u4e0d\u662f\u300c\u60c5\u7dd2\u300d\u8abf\u6574\u7db2\u7ad9\u65b9\u5411\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%8F%E6%8F%92%E6%9B%B2%EF%BC%9A%E7%82%BA%E4%BB%80%E9%BA%BC%E6%88%91%E5%B8%B8%E8%AA%AA%E3%80%8CGA4_%E8%AE%93%E4%BD%A0%E8%AE%8A%E6%88%90%E7%B6%B2%E7%AB%99%E8%A3%A1%E7%9A%84%E7%A6%8F%E7%88%BE%E6%91%A9%E6%96%AF%EF%BC%9F%E3%80%8D\"><\/span>\u5c0f\u63d2\u66f2\uff1a\u70ba\u4ec0\u9ebc\u6211\u5e38\u8aaa\u300cGA4 \u8b93\u4f60\u8b8a\u6210\u7db2\u7ad9\u88e1\u7684\u798f\u723e\u6469\u65af\uff1f\u300d<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"\">\u5728\u6211\u958b\u59cb\u505a\u7db2\u7ad9\u6539\u7248\u8207\u6578\u64da\u6574\u5408\u5f8c\uff0c\u6211\u767c\u73fe GA4 \u5176\u5be6\u5f88\u50cf\u5075\u63a2\u7684\u653e\u5927\u93e1\u3002<\/p>\n\n\n\n<p class=\"\">\u798f\u723e\u6469\u65af\u6709\u4e00\u53e5\u5f88\u6709\u540d\u7684\u8a71\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\"><strong>\u300cData\uff01Data\uff01Data\uff01\u2026\u2026I can\u2019t make bricks without clay.\u300d<\/strong><br>\uff08\u6c92\u6709\u6578\u64da\uff0c\u5c31\u50cf\u6c92\u6709\u9ecf\u571f\u2014\u2014\u4ec0\u9ebc\u4e5f\u505a\u4e0d\u51fa\u4f86\u3002\uff09<\/p>\n<\/blockquote>\n\n\n\n<p class=\"\">\u9019\u53e5\u8a71\u5b8c\u7f8e\u7e3d\u7d50 GA4 \u5b58\u5728\u7684\u50f9\u503c\u3002<\/p>\n\n\n\n<p class=\"\">\u5f88\u591a\u4eba\u6539\u7248\u6642\u6703\u8aaa\uff1a<\/p>\n\n\n\n<p class=\"\">-\u300c\u6211\u89ba\u5f97\u9019\u908a\u4e0d\u597d\u770b\uff0c\u6240\u4ee5\u63db\u6389\u3002\u300d<br>-\u300c\u6211\u89ba\u5f97 CTA \u8981\u66f4\u5927\u3002\u300d<br>-\u300c\u6211\u89ba\u5f97\u52d5\u7dda\u602a\u602a\u7684\u3002\u300d<\/p>\n\n\n\n<p class=\"\">\u4f46\u4f60\u77e5\u9053\u55ce\uff1f<br>\u7db2\u7ad9\u7684\u554f\u984c\u5f9e\u4f86\u4e0d\u662f\u9760\u300c\u89ba\u5f97\u300d\u627e\u51fa\u4f86\u7684\uff0c\u800c\u662f\u9760\u300c\u7dda\u7d22\u300d\u3002<\/p>\n\n\n\n<p class=\"\">GA4 \u544a\u8a34\u4f60\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u4f7f\u7528\u8005\u5176\u5be6\u6c92\u6709\u5f80\u4e0b\u6ed1<\/li>\n\n\n\n<li class=\"\">CTA \u6839\u672c\u6c92\u88ab\u770b\u5230<\/li>\n\n\n\n<li class=\"\">\u5927\u5bb6\u90fd\u5728\u67d0\u4e00\u6bb5\u843d\u5361\u4f4f<\/li>\n\n\n\n<li class=\"\">\u4f60\u4ee5\u70ba\u5f88\u68d2\u7684\u5716\u7247\u6839\u672c\u6c92\u6709\u4eba\u6ce8\u610f<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u7576\u4f60\u958b\u59cb\u770b GA4\uff0c\u4f60\u5c31\u4e0d\u518d\u731c\u6e2c\uff0c\u4f60\u6703\u50cf\u5075\u63a2\u4e00\u6a23\uff1a<br><strong>\u770b\u898b\u884c\u70ba\u3001\u7406\u89e3\u52d5\u6a5f\u3001\u627e\u5230\u554f\u984c\u6e90\u982d\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E7%9A%84_GA4_%E5%B0%88%E6%A5%AD%E5%9F%BA%E7%A4%8E%EF%BC%9A%E5%BE%9E_Google_%E5%AE%98%E6%96%B9%E8%AA%B2%E7%A8%8B%E9%96%8B%E5%A7%8B\"><\/span>\u6211\u7684 GA4 \u5c08\u696d\u57fa\u790e\uff1a\u5f9e Google \u5b98\u65b9\u8ab2\u7a0b\u958b\u59cb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics4-ga4-courses-lucky-nomads.png?resize=1024%2C530&#038;ssl=1\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics4-ga4-courses-lucky-nomads.png?resize=1024%2C530&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics4-ga4-courses-lucky-nomads.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics4-ga4-courses-lucky-nomads.png?resize=768%2C397&amp;ssl=1 768w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics4-ga4-courses-lucky-nomads.png?resize=1536%2C794&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics4-ga4-courses-lucky-nomads.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-courses-overview-lucky-nomads.png?resize=1024%2C527&#038;ssl=1\" alt=\"\" class=\"wp-image-4570\" srcset=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-courses-overview-lucky-nomads.png?resize=1024%2C527&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-courses-overview-lucky-nomads.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-courses-overview-lucky-nomads.png?resize=768%2C395&amp;ssl=1 768w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-courses-overview-lucky-nomads.png?resize=1536%2C791&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-courses-overview-lucky-nomads.png?w=1929&amp;ssl=1 1929w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"\">\u900f\u904e\u7cfb\u7d71\u5316\u8ab2\u7a0b\uff0c\u6211\u638c\u63e1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u4e8b\u4ef6\uff08Events\uff09<\/li>\n\n\n\n<li class=\"\">\u8f49\u63db\uff08Conversions\uff09<\/li>\n\n\n\n<li class=\"\">\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790<\/li>\n\n\n\n<li class=\"\">\u6d41\u91cf\u4f86\u6e90\u8207\u884c\u70ba\u8def\u5f91<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u9019\u4e9b\u80fd\u529b\u90fd\u662f\u5f8c\u7e8c\u5354\u52a9\u5ba2\u6236\u7406\u89e3\u7db2\u7ad9\u554f\u984c\u7684\u5e95\u5c64\u57fa\u790e\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%B8%B8%E8%A6%8B%E7%9A%84%E4%B8%89%E5%A4%A7_GA4_%E7%9B%B2%E9%BB%9E\"><\/span>\u6700\u5e38\u898b\u7684\u4e09\u5927 GA4 \u76f2\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B2%E9%BB%9E%E4%B8%80%EF%BC%9A%E8%A6%BA%E5%BE%97%E3%80%8C%E5%AE%89%E8%A3%9D_GA4%E3%80%8D%EF%BC%9D_%E5%B7%B2%E7%B6%93%E9%96%8B%E5%A7%8B%E7%94%A8_GA4\"><\/span>\u76f2\u9ede\u4e00\uff1a\u89ba\u5f97\u300c\u5b89\u88dd GA4\u300d\uff1d \u5df2\u7d93\u958b\u59cb\u7528 GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u6c92\u6709\u8a2d\u5b9a\u300c\u4e8b\u4ef6\u300d\u8207\u300c\u8f49\u63db\u300d\uff0cGA4 \u5c31\u50cf\u4e00\u500b\u7a7a\u74f6\u5b50\u2014\u2014\u88e1\u9762\u6c92\u6709\u53ef\u7528\u7684\u8cc7\u6599\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B2%E9%BB%9E%E4%BA%8C%EF%BC%9A%E6%8A%8A%E3%80%8C%E6%B5%81%E9%87%8F%E3%80%8D%E8%AA%A4%E7%95%B6%E4%BD%9C%E6%88%90%E6%95%88\"><\/span>\u76f2\u9ede\u4e8c\uff1a\u628a\u300c\u6d41\u91cf\u300d\u8aa4\u7576\u4f5c\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u6d41\u91cf\u9ad8 \u2260 \u7db2\u7ad9\u6709\u6548\u3002<\/p>\n\n\n\n<p class=\"\">\u771f\u6b63\u91cd\u8981\u7684\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u505c\u7559\u591a\u4e45<\/li>\n\n\n\n<li class=\"\">\u770b\u54ea\u4e9b\u9801\u9762<\/li>\n\n\n\n<li class=\"\">\u54ea\u88e1\u8df3\u51fa<\/li>\n\n\n\n<li class=\"\">CTA \u662f\u5426\u88ab\u770b\u898b\u3001\u88ab\u9ede\u64ca<\/li>\n<\/ul>\n\n\n\n<p class=\"\">GA4 \u544a\u8a34\u4f60\u7684\u6c38\u9060\u662f\uff1a\u4f7f\u7528\u8005\u771f\u6b63\u5728\u610f\u4ec0\u9ebc\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B2%E9%BB%9E%E4%B8%89%EF%BC%9A%E4%BE%9D%E7%85%A7%E7%9B%B4%E8%A6%BA%E6%94%B9%E7%89%88%EF%BC%8C%E8%80%8C%E4%B8%8D%E6%98%AF%E4%BE%9D%E7%85%A7%E4%BA%8B%E5%AF%A6\"><\/span>\u76f2\u9ede\u4e09\uff1a\u4f9d\u7167\u76f4\u89ba\u6539\u7248\uff0c\u800c\u4e0d\u662f\u4f9d\u7167\u4e8b\u5be6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u8a31\u591a\u4eba\u6703\u4ee5\u70ba\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u770b\u8d77\u4f86\u4e0d\u6f02\u4eae \u2192 \u624d\u6c92\u4eba\u8f49\u63db<\/li>\n\n\n\n<li class=\"\">\u52a0\u52d5\u756b \u2192 \u6703\u8b93\u7db2\u7ad9\u8b8a\u597d\u770b<\/li>\n\n\n\n<li class=\"\">\u653e\u66f4\u591a\u8cc7\u8a0a \u2192 \u4f7f\u7528\u8005\u6703\u66f4\u4e86\u89e3<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u4f46\u5be6\u969b\u4e0a GA4 \u6703\u544a\u8a34\u4f60\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u4f7f\u7528\u8005\u6839\u672c\u6c92\u6709\u770b\u5b8c\u4f60\u7684\u9801\u9762<\/li>\n\n\n\n<li class=\"\">\u884c\u52d5\u547c\u7c72\u6839\u672c\u6c92\u88ab\u627e\u5230<\/li>\n\n\n\n<li class=\"\">\u8df3\u51fa\u539f\u56e0\u767c\u751f\u5728\u610f\u60f3\u4e0d\u5230\u7684\u5730\u65b9<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%A6%82%E4%BD%95%E7%94%A8_GA4_%E5%8D%94%E5%8A%A9%E5%AE%A2%E6%88%B6%E5%81%9A%E7%B6%B2%E7%AB%99%E6%95%B4%E5%90%88%E8%88%87%E6%88%90%E9%95%B7%EF%BC%9F\"><\/span>\u6211\u5982\u4f55\u7528 GA4 \u5354\u52a9\u5ba2\u6236\u505a\u7db2\u7ad9\u6574\u5408\u8207\u6210\u9577\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0_%E9%87%90%E6%B8%85%E3%80%8C%E5%94%AF%E4%B8%80%E6%A0%B8%E5%BF%83%E8%A1%8C%E7%82%BA%E3%80%8D\"><\/span>\u2460 \u91d0\u6e05\u300c\u552f\u4e00\u6838\u5fc3\u884c\u70ba\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u586b\u8868\u55ae<\/li>\n\n\n\n<li class=\"\">\u52a0 LINE<\/li>\n\n\n\n<li class=\"\">\u9810\u7d04<\/li>\n\n\n\n<li class=\"\">\u4e0b\u8f09\u8cc7\u6599<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u9019\u6c7a\u5b9a GA4 \u8981\u600e\u9ebc\u8a2d\u5b9a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1_%E8%A6%8F%E5%8A%83%E4%BA%8B%E4%BB%B6%EF%BC%88Events%EF%BC%89%E8%88%87%E8%BD%89%E6%8F%9B%EF%BC%88Conversions%EF%BC%89\"><\/span>\u2461 \u898f\u5283\u4e8b\u4ef6\uff08Events\uff09\u8207\u8f49\u63db\uff08Conversions\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u6211\u6703\u6839\u64da\u5ba2\u6236\u7684\u5546\u696d\u6a21\u5f0f\u8a2d\u5b9a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">CTA \u9ede\u64ca\u8ffd\u8e64<\/li>\n\n\n\n<li class=\"\">\u8868\u55ae\u9001\u51fa\u4e8b\u4ef6<\/li>\n\n\n\n<li class=\"\">LINE \u958b\u555f\u8ffd\u8e64<\/li>\n\n\n\n<li class=\"\">\u95dc\u9375\u9801\u9762\u505c\u7559\u6642\u9593\u4e8b\u4ef6<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A2_%E7%9C%8B_GA4_%C3%97_%E5%BE%8C%E5%8F%B0%E6%95%B8%E6%93%9A%E7%9A%84%E4%BA%A4%E9%9B%86\"><\/span>\u2462 \u770b GA4 \u00d7 \u5f8c\u53f0\u6578\u64da\u7684\u4ea4\u96c6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u9019\u6703\u8b93\u5ba2\u6236\u77e5\u9053\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u54ea\u4e9b\u4f86\u6e90\u5e36\u4f86\u771f\u6b63\u7684\u8f49\u63db<\/li>\n\n\n\n<li class=\"\">\u54ea\u4e9b\u53ea\u662f\u300c\u597d\u770b\u4f46\u6c92\u50f9\u503c\u300d\u7684\u6d41\u91cf<\/li>\n\n\n\n<li class=\"\">\u54ea\u500b\u5730\u5340\u3001\u6642\u6bb5\u6216\u884c\u70ba\u6700\u5bb9\u6613\u8f49\u63db<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A3_%E5%BB%BA%E7%AB%8B%E7%9C%9F%E6%AD%A3%E3%80%8C%E7%9C%8B%E5%BE%97%E6%87%82%E3%80%8D%E7%9A%84_Looker_Studio_%E5%A0%B1%E8%A1%A8\"><\/span>\u2463 \u5efa\u7acb\u771f\u6b63\u300c\u770b\u5f97\u61c2\u300d\u7684 Looker Studio \u5831\u8868<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u6d41\u91cf\u8da8\u52e2<\/li>\n\n\n\n<li class=\"\">\u71b1\u9580\u9801\u9762<\/li>\n\n\n\n<li class=\"\">CTA \u9ede\u64ca\u7387<\/li>\n\n\n\n<li class=\"\">\u4f7f\u7528\u8005\u884c\u70ba\u8def\u5f91<\/li>\n\n\n\n<li class=\"\">\u8f49\u63db\u7387\u53ef\u8996\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u8b93\u5ba2\u6236\u7b2c\u4e00\u6b21\u89ba\u5f97\uff1a<\/p>\n\n\n\n<p class=\"\"><strong>\u300c\u539f\u4f86\u6578\u64da\u4e0d\u662f\u51b7\u51b0\u51b0\uff0c\u800c\u662f\u5145\u6eff\u7dda\u7d22\u7684\u6545\u4e8b\u3002\u300d<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%A6%82%E4%BD%95%E6%B7%B1%E5%8C%96_GA4_%E5%AF%A6%E6%88%B0%E8%83%BD%E5%8A%9B%EF%BC%9F%EF%BC%88%E8%80%83%E5%8F%A4%E9%A1%8C%E8%88%87%E6%A8%A1%E6%93%AC%E6%B8%AC%E9%A9%97%EF%BC%89\"><\/span>\u6211\u5982\u4f55\u6df1\u5316 GA4 \u5be6\u6230\u80fd\u529b\uff1f\uff08\u8003\u53e4\u984c\u8207\u6a21\u64ec\u6e2c\u9a57\uff09<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"412\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/udemy-google-analytics-ga4-practice-tests-course-lucky-nomads.png?resize=800%2C412&#038;ssl=1\" alt=\"\" class=\"wp-image-4584\" srcset=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/udemy-google-analytics-ga4-practice-tests-course-lucky-nomads.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/udemy-google-analytics-ga4-practice-tests-course-lucky-nomads.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/udemy-google-analytics-ga4-practice-tests-course-lucky-nomads.png?resize=768%2C396&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"\">\u900f\u904e\u984c\u5eab\u6211\u719f\u6089\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u4e8b\u4ef6 vs \u8f49\u63db\u7684\u908f\u8f2f<\/li>\n\n\n\n<li class=\"\">\u5224\u65b7\u6d41\u91cf\u4f86\u6e90\u54c1\u8cea<\/li>\n\n\n\n<li class=\"\">\u627e\u51fa\u4f7f\u7528\u8005\u5728\u54ea\u4e9b\u7bc0\u9ede\u6d41\u5931<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u9019\u8b93\u6211\u5728\u5be6\u52d9\u5206\u6790\u5ba2\u6236\u7db2\u7ad9\u6642\u66f4\u5feb\u901f\u3001\u7701\u6642\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%98%E6%96%B9%E8%AA%8D%E8%AD%89%EF%BC%9A%E8%AE%93%E5%B0%88%E6%A5%AD%E8%83%BD%E5%8A%9B%E5%8F%AF%E8%A2%AB%E4%BF%A1%E4%BB%BB\"><\/span>\u5b98\u65b9\u8a8d\u8b49\uff1a\u8b93\u5c08\u696d\u80fd\u529b\u53ef\u88ab\u4fe1\u4efb<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"857\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-mail-notification-lucky-nomads.png?resize=651%2C857&#038;ssl=1\" alt=\"\" class=\"wp-image-4572\" srcset=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-mail-notification-lucky-nomads.png?w=651&amp;ssl=1 651w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-mail-notification-lucky-nomads.png?resize=228%2C300&amp;ssl=1 228w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-badge-lucky-nomads.png?resize=1024%2C414&#038;ssl=1\" alt=\"\" class=\"wp-image-4573\" srcset=\"https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-badge-lucky-nomads.png?resize=1024%2C414&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-badge-lucky-nomads.png?resize=300%2C121&amp;ssl=1 300w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-badge-lucky-nomads.png?resize=768%2C310&amp;ssl=1 768w, https:\/\/i0.wp.com\/lucky-nomads.com\/wp-content\/uploads\/2024\/11\/google-analytics-ga4-certification-badge-lucky-nomads.png?w=1342&amp;ssl=1 1342w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"\">\u9019\u8c61\u5fb5\u6211\u80fd\u5920\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u6b63\u78ba\u8b80\u61c2 GA4 \u6307\u6a19<\/li>\n\n\n\n<li class=\"\">\u627e\u51fa\u7db2\u7ad9\u74f6\u9838<\/li>\n\n\n\n<li class=\"\">\u898f\u5283\u66f4\u5b89\u5168\u7684\u6210\u6548\u7b56\u7565<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%A0%E5%8F%AF%E4%BB%A5%E7%AB%8B%E5%88%BB%E9%96%8B%E5%A7%8B%E5%81%9A%E7%9A%84_GA4_%E4%BD%8E%E9%96%80%E6%AA%BB%E8%A8%AD%E5%AE%9A%EF%BC%88%E9%9D%9E%E5%B8%B8%E6%9C%89%E6%95%88%EF%BC%89\"><\/span>\u4f60\u53ef\u4ee5\u7acb\u523b\u958b\u59cb\u505a\u7684 GA4 \u4f4e\u9580\u6abb\u8a2d\u5b9a\uff08\u975e\u5e38\u6709\u6548\uff09<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0_%E5%95%9F%E7%94%A8_Google_Signals\"><\/span>\u2460 \u555f\u7528 Google Signals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u6e1b\u5c11\u300c\u540c\u4e00\u500b\u4eba\u88ab\u91cd\u8907\u8a08\u7b97\u300d\u554f\u984c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1_%E5%BB%BA%E7%AB%8B%E8%87%B3%E5%B0%91_3_%E5%80%8B%E4%BA%8B%E4%BB%B6%EF%BC%88Events%EF%BC%89\"><\/span>\u2461 \u5efa\u7acb\u81f3\u5c11 3 \u500b\u4e8b\u4ef6\uff08Events\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">CTA \u9ede\u64ca<\/li>\n\n\n\n<li class=\"\">\u8868\u55ae\u9001\u51fa<\/li>\n\n\n\n<li class=\"\">LINE \u958b\u555f\u6309\u9215<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A2_%E8%A8%AD%E5%AE%9A%E8%87%B3%E5%B0%91_1_%E5%80%8B%E8%BD%89%E6%8F%9B%EF%BC%88Conversion%EF%BC%89\"><\/span>\u2462 \u8a2d\u5b9a\u81f3\u5c11 1 \u500b\u8f49\u63db\uff08Conversion\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u6c92\u6709\u8f49\u63db\uff0c\u5c31\u7121\u6cd5\u8861\u91cf\u7db2\u7ad9\u662f\u5426\u6709\u6548\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A3_%E5%BB%BA%E7%AB%8B%E7%B0%A1%E6%98%93_Looker_Studio_%E5%A0%B1%E8%A1%A8\"><\/span>\u2463 \u5efa\u7acb\u7c21\u6613 Looker Studio \u5831\u8868<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"\">\u91cd\u9ede\u662f\uff1a\u770b\u5f97\u61c2\u3001\u80fd\u6c7a\u7b56\u3001\u80fd\u884c\u52d5\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8CFAQ%EF%BD%9CGA4\"><\/span>\u5e38\u898b\u554f\u984cFAQ\uff5cGA4<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<!-- ====== FAQ STYLE ====== -->\n<style>\n\/* FAQ \u6574\u9ad4\u5340\u584a *\/\n.ln-faq-section {\n  margin-top: 2.5em;\n  border-top: 2px solid #FF6F3C;\n  padding-top: 1.5em;\n}\n\n\/* FAQ \u6a19\u984c *\/\n.ln-faq-section h2 {\n  font-size: 20px;\n  font-weight: 700;\n  margin-bottom: 1em;\n}\n\n\/* QA \u5bb9\u5668 *\/\n.ln-faq-list details {\n  margin-bottom: 1em;\n  border: 1px solid #FF6F3C;\n  border-radius: 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